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MeenKee Launch Event – UEA Press Release

ZapToBuy Identified by TIM as Potential Partner

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Telecom Italia (TIM), a Founder Member of Cambridge Wireless, on a number of fronts has specifically identified ZapToBuy as one they are interested to learn more about.
To this end, CW has been asked to rapidly organise an exclusive event, where ZapToBuy, and 8 other companies will be given the opportunity to present to TIM.
Senior representatives of ZapToBuy will be attending this event in person on November 18th, and we look forward to a successful pitch leading to a future collaboration with TIM.

IBM Business Partner

ZTB Becomes IBM Business Partner

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We are proud to announce that ZapToBuy has been accepted into IBM’s Partner World programme. As an IBM Business Partner, ZapToBuy will be provided with support and resources to help us build our enterprise solution and grow our business.

Qualifying as an IBM Global Entrepreneur has helped us receive 120’000 USD in credits for cloud server space, which will allow us to speed up the development work.

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Boat Race Party

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Alex Ross with the Vice-Chancellor of the University of Cambridge, Sir Leszek Borysiewicz.

Follow-up note from Professor Sir Leszek Borysiewicz, Vice-Chancellor Cambridge University:
“Alex: You are doing incredible things as an entrepreneur and I wish you all the very best success.
Borys”.

ZapToBuy Ltd. Wins Prestigious R&D Funding Award

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ZapToBuy Ltd. Wins Prestigious R&D Funding Award

LONDON, UK 31ST MAY 2014

ZapToBuy Ltd today announces it has been awarded a grant by the UK’s innovation agency, the
Technology Strategy Board for Research and Development. The funding is part of the Smart
Scheme, which offers funding to small and medium-sized enterprises (SMEs) to engage in R&D
projects in emergent new products, processes and services in strategically important areas of science,
engineering and technology.
Alex Ross, Founder and Managing Director of ZapToBuy commented: “We are absolutely delighted
that our project has received the backing of the Technology Strategy Board. Not only does this
give us access to invaluable funds, it also confirms the validity of our business plan, development
strategy and risk management.”

About ZapToBuy

ZapToBuy (ZTB) is based on ground breaking technology that makes smart phones fully interactive
with images seen on film, television etc, creating a paradigm shift in the way consumers view visual
media and the manner in which they purchase goods.
ZTB’s technology allows the branding of all products that are featured in film and TV, and not just
those that can be identified visually through their logos. This will create an exponential increase in
advertising revenue and completely change the way in which production can be financed.
For more information, please visit www.ZapToBuy.com.

About The Technology Strategy Board

The Technology Strategy Board is the UK’s innovation agency. Its goal is to accelerate economic
growth by stimulating and supporting business-led innovation. Sponsored by the Department for
Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business,
research and the public sector, supporting and accelerating the development of innovative products
and services to meet market needs, tackle major societal challenges and help build the future
economy. For more information please visit www.innovateuk.org.

Contact
ZapToBuy Ltd.
alex_r AT ZapToBuy DOT com
St John’s Innovation Centre
Cowley Road
Cambridge
CB4 0WS