ZapToBuy Ltd. Wins Prestigious R&D Funding Award
LONDON, UK 31ST MAY 2014
ZapToBuy Ltd today announces it has been awarded a grant by the UK’s innovation agency, the
Technology Strategy Board for Research and Development. The funding is part of the Smart
Scheme, which offers funding to small and medium-sized enterprises (SMEs) to engage in R&D
projects in emergent new products, processes and services in strategically important areas of science,
engineering and technology.
Alex Ross, Founder and Managing Director of ZapToBuy commented: “We are absolutely delighted
that our project has received the backing of the Technology Strategy Board. Not only does this
give us access to invaluable funds, it also confirms the validity of our business plan, development
strategy and risk management.”
ZapToBuy (ZTB) is based on ground breaking technology that makes smart phones fully interactive
with images seen on film, television etc, creating a paradigm shift in the way consumers view visual
media and the manner in which they purchase goods.
ZTB’s technology allows the branding of all products that are featured in film and TV, and not just
those that can be identified visually through their logos. This will create an exponential increase in
advertising revenue and completely change the way in which production can be financed.
For more information, please visit www.ZapToBuy.com.
About The Technology Strategy Board
The Technology Strategy Board is the UK’s innovation agency. Its goal is to accelerate economic
growth by stimulating and supporting business-led innovation. Sponsored by the Department for
Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business,
research and the public sector, supporting and accelerating the development of innovative products
and services to meet market needs, tackle major societal challenges and help build the future
economy. For more information please visit www.innovateuk.org.
alex_r AT ZapToBuy DOT com
St John’s Innovation Centre